A Glimpse of a true "Toy Story" The Mattel Legacy.

MATTEL

From a side project of creating dollhouse furniture from delineation frame scraps, to the worlds biggest goldbrick company, Mattel is indeed the international icon and toy standards guiding force. From the introduction of Barbie back in 1959 to the most desire after toy of a decade, yep I am public lecture about the cute, bright red furry, big yellow nosed, laughing, jiggling, wiggling, I own 3, sesst love him enough, super record breaking oerstep selling Tickle Me Elmo. Mattels success through the years can be credited to exceptional employee/employer relations, creative and unique innovations, and of black market a plethora of toys, toys, toys!!

When I use the term tick off equity -- one I personally can post with because its very expressive, even though imprecise -- I am referring mainly to Mattels historical impacts and family values icons. Barbie has changed very little over the years, just like Mattels superior community efforts, safety standards policies and loading to its consumers input. After much review and research I bring to an end that their are 3 major steps that need to be addressed when explaining how Mattel built up their brand equity.

Step 1 Revolutionizing merchandise techniques to Mattel was as natural as M-I-C-K-E-Y--M-O-U-S-E. Television created the platform and unresolved the gate to the world of Mass Marketing.



Mattel not only displayed products via the rice paddy Mouse Club, they implemented the most effective style of laughingstock marketing thats still in use today.

Step 2 Newsworthiness, Likeability, affair Support, Mattel nailed these basic marketing functions with one mighty swift and sound lets just say it was a doll of a deal. Barbie lady that is. Creative, bold, and completely original. Now that Barbie had captured the hearts of little girls everywhere and captured the watchfulness of potential investors, Mattel simply needed to focus on expanding. Money,

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