orchard apple tree Computer, Inc.
Introduction and Summary:
orchard apple tree computer introduced their first computer, the Apple I, in 1976. The participation was started by two high school friends, Steve Wozniak and Steve Jobs, when they collaborated to make do Steve Wozniaks invention. The bon ton has survived the booms and the busts of the computer industry through new innovations in two softwargon and hardware that has differentiated itself from its competitors.
Apples current strategy is to sell its Mac products to customers who arent satisfied with traditional IBM compatible own(prenominal) computers. Apple looks for customers who want a computing alternative that doesnt rely on computers that are run by Microsoft bundle plans. Apple has targeted educational institutions and businesses that want something different than the standard IBM clone. Apple has focused on selling the low end eMac to schools and the high end PowerMac to the multimedia system industry. Apple has segmented its product lines into portable and desktop computers. two of these segments are furthermore segmented into upper and lower lines which are reflected in their selling price.
Apple has also created a line of software to accompany its hardware. However, the Apple software and operating systems can still be used on Apple equipment. Apples operating systems for its servers is compatible with Windows, Unix, and Linux.
Apple distributes its products through company controlled retail stores, online sales, and though an exclusive store-in-store program with CompUSA. Apple has continued to maintain distribution with a a couple of(prenominal) of its traditional regional retailers. Target and Best Buy cite Apple iPods in their stores. Dell also offers iPods for Windows through its website.
Apple has kept up(p) about 5% of the market share in the private computer market for the past four years. Through the years, Apple has a long history of innovation in the personal computer market. However...
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