Public Bank

PEST analysis - prevalent trust

Procedure

(a) The organisations annual report is evaluated

(b) Market look into and Internet survey has been done to gather more instruction about the latest news.

(c) Interviews were held with suppliers, dealers, stuffs, customers and the publics.

Findings

About Public vernacular

Public Bank commenced business on 6 August 1966 and was listed on the Kuala Lumpur Stock Exchange (KLSE) on 6 April 1967. Public Bank remains a prima(p) integrated financial conglomerate in Malaysia. With trust and strengthened support from the public and commitment from its management and staff, the Public Bank company remains focused on providing all aspects of banking and funding improvements which include commercial banking, hire purchase, merchant banking, leasing and factoring, communication channel broking, sale of trust units and management of unit trusts, and related financial services such as nominees and trustee services, and investment holding.

To tho strengthen the convocations performance, Public Bank has begun to further rationalise its Group operations after its successful acquisition and integration of the agent Hock Hua Bank in 2001. This rationalisation involves the privatisation of Public Finance to deliver the goods economies of scale, improve cost efficiency and to upraise the market presence of the Group.



This rationalisation also helps the Group to achieve its objective of being a preferred one-stop financial service provider in Malaysia.

The management and staff of the Public Bank Group are fully committed to achieve its corporate vision of being ranked among the top 100 banks in the world. In 2002, Public Banks world ranking by The Banker improve to the 173rd position, up from 216th in the preceding year. A high normal of customer service is the hallmark of the Public Bank Group that puts it ahead of its competitors. The bank-wide ISO 9001:2000 certification for the Provision of Customer Service at...

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