The marketing mix is the way that the four parts of a companys marketing policy be combined in stage to achieve its objectives. It is as well as known as the 4 Ps. These are result, price, place and promotion. The way they are combined depends on the case of product and the nature of the competitors. The marketing mix of its competitors will also affect it too.
Product
Product is about how the product has changed and how it will change everywhere time in the future. Sony videodisk players have changed a attracter since they first were made. They started off as very basic videodisc players with not that many features on. Then they got things like JPEG still shots, multi-disc tally for 40 discs and they come in different colours and dissolve be portable. They are also now able to record. Sony confirm trying to add new things to their DVD players so they placate ahead of the competition.
Customers buy a product because they wish to cling something from them and this will come from what the things like the brand name and what the product actually does. It all goes into what the product is.
The product will take on to change oer time because the market is continually ever-changing and so if they dont change and update it then its competitors will coiffure newer and better models and they will take over. If Sony doesnt keep improving their DVD players then other companies like Panasonic will take over as the best DVD player make. Sony will break up customers that they should have the newest DVD player now rather than nevertheless responding to the customers consumes.
The market research will show the company how they need to change their product from what the people they ask tell them and...
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