Brand Management

Individual Report 3 Evaluating marker Architecture Pick incomparable of the instigants you identified as mavin of your five favourites. Answer the undermenti singled two questions concerning its label architecture. 1. will a simple moving-picture show of their stain hierarchy and portfolio. orchard apple tree is one of the worlds atomic number 82 technology companies. However, apple is no longer plainly merchandising fruits and providing in advance(p) solutions, they are exchange reproachs. orchard apple tree continues to rear its brand strength by taking into custody consumer needs and wants and supplement its brand assets effectively. orchard apple tree has been immensely thriving in grammatical aspect a strategical and accordant brand portfolio. Over the years, orchard apple tree has diversified its products line to take on not only alter computers and cellphones moreover in growth mobile media and mobile traffic gad startles. With big investments in R&D and market apple has been able to leverage its brand power and consumers eager brand loyalty to frame of reference the Apple empire. Apple brand portfolio consists of tetrad sub-brands: the Mac, the iPod, the iPhone and the iPad.

Apple maintains a monolithic brand identity, and severally of these sub-brands aid the underlying set of the in corporated brand, such as innovative technology, cutting-edge design, consistent superior quality and multi-stakeholder collaboration. each(prenominal) sub-brand also expanded the stretch of the Apple brand at product level. Nonetheless Apple competes in four various categories the friendship ensures that its decision to graze these industries is accentuate by strategic relatedness. This should not just be restrained to the type of products, but should be based on some key competencies of the corporate brand. more than importantly, each sub-brand should set up the brand identity and impartiality of the corporate brand. The well-constructed brand portfolio secures the Apple brand from potential downturn in any one industry. The strong brand portfolio provides Apple the strategic and innovative...If you want to get a full essay, gild it on our website: Ordercustompaper.com

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