Marketing

Marketing Segmentation It is dividing a sustenance merchandise into distinct groups of users with paired needs, characteristics, or behavior who mogul require separate merchandise points or trade mixes. The fellowship identifies varied way to element the food market and develops profiles of the resulting market segments. What we atomic number 18 seeing here is that with in the almost oecumenic market there argon groups or customers market segments with different needs, purchase preferences, of merchandise-use behavior. In some markets these differences are relatively minor, and the benefits desire by consumers can be at rest with a integrity change mix. In other markets, some customers are noncompliant to mold the compromises necessitated by a wizard trade mix. As a result, the segments must be intercommunicate individually with different trade mixes. A specific market segment (people or organization) for which the vender designs a particular marketing mix is a quarry market. Demographic Segmentation It way dividing the market into groups based on demographic variables such as age, sex, family size, family conduct cycle, income, occupation, education, religion, race, and nationality. The by-line are the demographic segmentation of the proposed product: Age- 15 above Gender- Male and Female Family size- 1-2, 3-4, 5 and above.

school Status- Single, Married, Married with children, Married no children, Older, no children, etc. Occupation- Unemployed and employed Education- predominate school student, some college, college graduate Religion- Catholic, Protestant, Muslim, Hindu, Judaic and others Race- Asian, Black, white and others Nationality- Filipino, American, Italian, French, African and others Psychographic Segmentation It subject matter dividing a market into different groups based on friendly class, lifestyle, or personality characteristics. The following are the psychographic segmentation of the proposed product: Social Class- Upper lower, affection class, upper middle, lower upper, upper. Lifestyle-...If you sine qua non to get a entire essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper