1. Market naval division is the selection of groups of quite a little who will be most receptive to a product. The most frequent methods of discussion sectioning agnise: Â Â Â Â Â Â Â Â Demographic variables much(prenominal) as: age, sex, race, income, occupation, education and household status. Â Â Â Â Â Â Â Â Psychographic variables such as: lifestyle, activities, personality and social class. Â Â Â Â Â Â Â Â Behavioural variables such as: product benefits and product use patterns. Â Â Â Â Â Â Â Â Geographic variables such as: climate, country or region and the size of the bea in terms of people that live in it. Much segmentation involves a combination of these methods. Nike as a high society use to be a actually performance rivet participation, that is, it focused on having a competitive advantage through tuppeny production and technologically superior product design. Most of late withal Nike has opted to become a customer oriented company and that is to arrive at products that Nikes customers truly value. To do so it has had to do extensive search on all of its tar tug segments in order to catch out out what each segment wanted out of the product. As Nike is a global company it has really focused on the demographic, psychographic and behavioural segmentation. At the snarf of Nikes customer list are skipper athletes. They are ordinarily fairly young people with very high incomes who are single or in the early stages of marriage.
These athletes who are the better at their respective sports such as running, tennis or basketball demand the highest quality raiment with specific characteristics to ! gibe their sport and they use the shoe to the highest degree everyday. Such athletes as well as have absolute brand subjection as they are often sponsored by the company and addicted all the dress for free. The very best athletes such as Michael Jordan and Tiger forest have even had their own touch models designed with everything from repair to colour and pattern... Very detailed. Im surprised you didnt mention the issue of confinement shops run by Nike. They are a multi one molarity thousand dollar company and yet they pay these people a few dollars a week... It is very sad. If you want to get a full essay, order it on our website:
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