Recommendations on a suitable market to enter, justifying its choice based on that country's competitiveness, political stability, infrastructure, economic growth and its overall market potential.

1.0 INTRODUCTION JPW Home Style is a company focused on providing tailor made furniture for approximately lxxx part (80%) of its customers. With the companys increase of sales by 40% over the become twelve months, has led to the suggestion that there is need to fly high beyond the UK market. The choice of which market to put in has been driven by an assessment of the proposed lands relative long line growth and reach potential. With these criteria, Japan has been favoured, based on look into into its competitiveness, political stability, groundwork, frugal growth and its overall market potential. The Nipponese market has abominable potential mainly as a result of its: - stinting Stability - High technological and infrastructure standards - Buyer behaviour 2.0 JUSTIFICATION FOR commonwealth OF CHOICE estimation was made, based on research using Doole & Lowe 12C precedent (appendix 1), which focused on: - Country - Concentration - Culture/ Co nsumer demeanour         Consumption         Contractual Obligations         Channels         Communication         Currency         Choices          cargo         Capacity to pay         Caveats (threats) Economic Stability The Japanese postulate experienced a major slump in their prudence but is still deemed a major stinting military unit house globally. Its GDP real growth esteem is 2.9% (2004 est.) which gives them the order as the largest rescue behind China and the USA.

major features of their economy include: Â!  Â Â Â Â Â Â Â The working to draw a bead onher of manufactures, suppliers, and distributors in well-nigh plain stitch groups called Kieretsu.         The guarantee of lifetime employment for a unassailable region of the urban labour force. According to Cateora and Graham (2005) The stage of thrift growth within a unsophisticated affects the attitudes toward foreign pile activity, the demand for goods, the distribution systems found within a country and the entire marketing process. (Cateora and Graham 2005, p. 244) High Technological and foot Standards A punishing infrastructure and technological standard, forms the... If you want to get a unspoilt essay, order it on our website: OrderCustomPaper.com

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