Managing Change At Mbc

INTRODUCTION The Malawi Broadcasting Corporation (MBC) and the Television Malawi (TVM) atomic number 18 some(prenominal) maintain owned radio and television post respectively. two stations were being funded by government and have been in operation(p) as separate entities. In May 2010, the government announced the plans to conflate the twain broadcasters as one measure of change the tar of public goods and services. This was to be a horizontal integrating since the two merging organizations offer similar services and are alike in the same geographical market (Holbeche, 2006). This newsprint entrust discuss, analyze and critique the manner the merger serve up was mean and implemented and will try to suggest alternatives wherever possible. Interviews were conducted with heed and union representatives using structured questionnaires (Annex 1 & adenine; 2). transport DRIVERS The merger at MBC/TVM was driven by twain external and internal forces. It was howev er the politicians that triggered the change initiative. Politicians from the opposition doubly rejected the budget allocation to both MBC and TVM accusing them of non-performance and non professionalism (Lwanda, 2006).

Again, the growth of head-to-head stations in the mid 1990s gravel a challenge to MBC as these came into the market with attractive modern miens of broadcasting. The digital satellite television (DSTV) service by MultiChoice, a South African based company overly posed a competitive challenge to TVM considering its experience and postgraduate engineering science. Internally, the technol ogy of MBC was outdated and could non compe! te intumesce with the demands of the modern and association age where technology has transformed the way of doing business. For example, it took a go for the station to be able to obtain live phone-in programmes and act with its customers through the social forums on the internet. This was not the case with the reclusive stations. The outdated technology did not provided prevent innovative methods of work but also must...If you exigency to get a full essay, order it on our website: OrderCustomPaper.com

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