Apple computer Marketing

Introduction          apple calculating machine Inc. designs, develops and markets a cablegram of portable digital music players called iPods. Since launching the result telegraph wire in the bead of 2001, the company has expanded the iPod intersection point bound to include relate accessories and services, including the online distribution of third-party music and audio books. weather year the iPod product line generated more than 55% of r til nowues from the gross revenue of all digital music players (Salkever, 2004). With that kind of success, the company should wear increased disceptation from competitors, new and old. The company should besides pack that it go forth progressively become a tar drive of special interest groups roughly everything from Apples environmental policies to their community transaction programs or lack thereof. To appeal these emerging issues, this marketing device will outline a marketing strategy that will help Appl e Computer Inc to develop new markets for its iPod product line. Situational Analysis Current Product Analysis Product Attributes of the iPod As a digital music player, the iPod keeps up to 10,000 songs in your pocket, congenial with Mac OSX or Windows 2000/XP and weights only 5.36 ounces. Its battery life brush aside play up to twelve hours continuously. It shuffles songs in the main card and it even keeps appointments and organizes contacts with a calendar and to do lists. Other added accessories also enable the iPod to do language support with voice notes and even stores photos (www.apple.com). Pricing The Mac iPod is available in 20GB and 40GB models for $299 and $399 respectively (www.apple.com). dispersion IPods are available online at the Apple Store, which is open 24 hours a day. Its also available at Apple retail stores (29 states (US), Japan, and UK) or any iPod resellers (www.apple.com). Promotion The Apple ingenuously hike up the iPod as the largest legal d ownload of songs... ! If you want to get a full essay, order it on our website: OrderCustomPaper.com

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