Maketing Process Various Element Essay

The focus is the long deal production. A furrow orientated around production believes that the economies of scale generated by mass production leave alone reduce costs and maximise profits. In this cognitive operation there is less focus on product design and case and even to be special or unique look, at the nullify client argon paying for the product and you pay for what you get. So for this is a plain selling in my opinion. Product Orientation This approach is near opposite to the previous one.This type of companies believes that its products high reference make it a superior product. Neglecting sometimes about the customers wants and of necessity. Sales Orientation Make the product, and then sell it to the target market. nonetheless as we know gross gross sales usu e rattlingy arent this simple. An effective marketing system requires market and marketing research. Market Orientation This type of strategy puts every effort to understand the customer and his necessar ily. Market research is the divulge to launching new products or services, every single step. cakehole Cohen started his business in a very critical period for the UK there where a food shortage after the First World War and a big crisis just got to its top Situation was very difficult Jack Cohen applied a strategy of pile it high and sell it gaudy. His strategy was a great success because he knew exactly what customers need and so for all his focus is to make certain(p) there enough food for everyone. In London space is check he went outside to large space this step was a great success.Jack Cohen did adapt to this problem of space by giving Tesco bigger place to promote its products. As he was focused on sales and customer needs he should have been on top of it all time but it did interject a period where he didnt realise that people after 2nd world war are changing and needs are not simple are very variable and complex, customers are looking for more than than just what woul d satisfy their introductory needs And thats where Tesco purport cycle got into its down or downslope thats where Tesco did face problem.After a levelheaded few age of hardship Tesco managers have had an other way of sorting all in once getting help from local authorities this was the key portal to a new era Tesco newly born and adapting to the market needs segmentation of the market through offering different stores in surface and product will make Tesco the though number1 of stores as different ages and categories is attracted, he had the price already in good and successful strategy wiped out(p) enough to attract individuals from low household income and the loyalty cards that offers more saving.According to (Kotler, Marketing management) marketing should be dealt with and visualised around negligible 4 elements, product, place, price, and promotion and in further editions of his book he added other elements to those as politic, public I think Tesco have a good name and long history and that needs to be highlighted more and more, a good marketing strategy needs on top of set as well positioning the product and make it unique in satisfying that group of peoples needs, so for sibling a group of people and making a product to satisfy their needs and give it the price that makes them happy and promoting this product.Sale is the outcome or a result but dont forget to make them come back by giving after sale service, where the customer will be secure and happy kno furtherg he has been backed up by you the seller. Your supermarket or place of shopping, its not only where you debase your food supply from as well as the name that you cuss and adhere to, as a business focusing on your alert customers its a better strategy than trying always to win more customers. By listening to your customers and knowing their needs and the after sales service will give the company a longer life cycle.