Entrepreneurship & Small Business Management Duerr's Jam Essay

Entrepreneurship & Small Business Management Duerrs kettle of fish - Essay ExampleThe best time to evaluate environmental conditions is prior to making a stead commitment. Many states offer company location incentives. One strategy is to establish enterprise zones in assemble to bring jobs to economically deprived areas. Sponsored by local city/country goernments, these zones lure businesses by go regulatory and tax relief. In exchange for position or expanding in these areas, eligible business firms go through total exemption from the property taxes normally assessed on a new plant and equipment for tether to fivesome years. Locating in an enterprise zone will not solve problems created by poor trouble or make up for an ill-conceived idea. However, enterprise zones can be used as accelerator to help, jump-start a small firm. Personal Preference of the Entrepreneur As a practical matter, many a(prenominal) entrepreneurs tend to discount customer accessibility, business env ironment conditions, and resource availability and consider only their private preference in locating a business. Often, their personal preference is their home community the possibility of locating elsewhere never enters their mind. Background Fred and Mary Duerr founded their jam- and marmalade- making business in Heywood, Lancashire, in 1881. Mary active the preserves in her kitchen and using her own family recipes, while Fred delivered the filled jars by handcart to the local Co-operative companionship and other shops. In 1884 carrefourion was moved into a factory building at Guide Bridge, northeastern Manchester but the business expanded so rapidly that in 1890 Fred commissioned a new assume jam and marmalade factory at Old Trafford. ... expanded so rapidly that in 1890 Fred commissioned a new model jam and marmalade factory at Old Trafford. The site there is still engaged by Duerrs, now under the direction of Fred and Marys great-grandsons and his two sons. Business De scriptionF Duerr & Sons was established in 1881. It deals in food conservatives which include products like jams including reduced mark jams conserves fruit spreads marmalades and reduced sugar marmalades peanut butter and fruit curds as well as condiments such as apple sauce. The cross out is most prominent within the marmalade sector, with close to 6% market share, and 3.2 million in sales. However, its share has declined from almost 9% in the year 2000 to 5.5% in 2004, representing a decline in sales of 42% over the four year period. This is at a much faster rate than the category as a whole of 6.5%. In April 2003, Duerrs introduced Half Sugar marmalade which contains half the sugar but 50% more fruit, which is fitted for diabetics and can be used as part of a calorie controlled diet. In December 2004, Duerrs launched a range of premium marmalades under the name Mary Berry, a well-known cookery writer. The range comprises three flavors orange & apricot, ruby red grapefruit, a nd thick cut marmalade with muscovado sugar. The company is attempting to attract new users with new product launches within the marmalade category. Within the jam sector, Duerrs accounts for just 1% of jam sales, less than 1 million in sales. The company is also represented within the peanut butter sector with the Kernel King dirt which accounts for just 1% of sales. It is the only other branded lemon curd within